Services · Digital strategy

Digital strategy for food and beverage brands, built on one recipe: yours.

People who buy premium food expect the same care online that they find in the product. Strategy is how you decide what comes first, what comes next and what to let go, with the numbers in front of you rather than gut feeling.

The method

Three steps, in this order

1 · Analysis

Understand the market before you spend

Consumer trends, buyer behavior and competitors. It shows you where the real opportunity is, and where budget is being spent out of habit.

2 · Identity

Say who you are, in a way people recognize

Positioning, storytelling and tone of voice that stay true to your brand values, and that make sense within three seconds to someone who has never heard of you.

3 · Execution

Put it into practice, channel by channel

Website, social, campaigns and email aligned to the same plan. Performance is reviewed every month and the plan is adjusted on results, not on impressions.

End-to-end digital direction you can measure

When strategy, channels and content work together, the results show across the entire customer journey, not on a single channel.

Full digital direction · fine dining

Ristorante Da Alice

Content, website, bookings, Google Business Profile, social and email: one team, one direction, over the first four months.

100+online bookings in 4 months
600+calls from the Google Business Profile
Read the case study →

Luxury food · online shop

Laboratorio Cannavacciuolo

Advertising, funnels and email brought together under a single digital direction.

x9ROAS on Google Ads and Meta
+20%revenue year over year
Read the case study →

Luxury F&B · ecommerce

Cipriani Food

Funnels, email and advertising aligned with the product calendar.

+27%orders in the quarter
+16%revenue in the quarter
Read the case study →

Free digital assessment

Where should your brand start?

Tell us about your product, your story and who you sell to. We'll tell you candidly what your three priorities are, and which activities you can safely put on hold for now.

  • A call or a short questionnaire, no preparation needed
  • A written reply within 48 hours
  • If the timing isn't right, just tell us and we'll leave it there

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