You only sell to shops, restaurants and marketplaces, and they set the price.
The end customer eats your product without knowing your name.
Ecommerce for artisan food producers
Ecommerce for artisan food producers: from your workshop to the end customer, without anyone taking your margin.
We build ecommerce for pasta makers, cheesemakers, cured meat producers, olive mills, pastry shops, coffee roasters and spice producers who want to sell direct as well. Catalog, fresh-food shipping and pricing that covers your costs, inside a single system.
L&C
We were born inside Longino & Cardenal, which for over thirty years has been sourcing and delivering rare ingredients to chefs and restaurants across Italy. We know artisan producers from the workshop side, long before the marketing side.
Your workshop★★★★★ Official shop · Refrigerated shipping · This week's production
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Gourmet marketplace★★★★☆ 4.2 (1,870) · Same product, their margin
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Producer with a brochure website★★★★☆ 3.9 (14) · No cart, just a contact form
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This is how people searching for your product online see you. In twenty seconds, on their phone.
If two of these sound familiar, the problem isn't your product. It's the channel.
These are the five signs we see most often when we open up an artisan producer's digital presence. None is serious on its own. Together, they cost you margin on every order.
You don't ship fresh products: you tried once and it went badly.
Half your catalog stays off the website, and your best margin with it.
Between formats, cuts and aging times, every product has twelve variants.
Visitors can't work out what to buy, so they close the page.
With ten euros of courier fees, a twenty-euro order loses you money.
Either average order value goes up, or every small parcel is a loss.
In December you can't keep up with orders, in February the website is silent.
A channel that works two months a year doesn't pay back the people running it.
Self-assessment
Seven questions. One minute. Your direct channel score, right now.
Answer honestly: nobody sees it but you. If you like, send us your result and your food ecommerce assessment starts right here.
Can someone buy from your website right now, without calling or writing?
Cart, payment, order confirmation.Do you also ship fresh products, with set packaging and dispatch days?
Insulated packaging, dry ice, delivery within 24 or 48 hours.Can your online catalog be understood in thirty seconds, formats and variants included?
Ask someone who doesn't know you to read it.Are shipping costs covered by your pricing or by a minimum order threshold?
Run the numbers on a real average order, not your best one.Do you have a list of end customers you can contact whenever you want?
Not followers: those belong to Instagram.Do you know how much your website sells each month, and the margin on each product?
A number, not a feeling.Off season, do you have something to sell and a story to tell?
Subscriptions, boxes, gifts, recipes.What we build to help artisan producers sell food online
Ecommerce is the centerpiece, not the only piece. We design it together with everything that takes a person from a search to the parcel at their door, and from the first order to the second.
They find you
Product SEO and content
- Rankings by product, craft process and region
- Product pages written for searchers, not copied from the label
- Photos and video from your workshop, not stock images
They choose you
A food ecommerce catalog that makes sense
- Formats and variants organized, not multiplied
- Protected pricing, no racing marketplaces to the bottom
- Shopify or the right platform for you, fast on mobile
They buy
Shipping, fresh products and margin
- Insulated packaging, dispatch days, delivery times
- Thresholds, boxes and bundles that cover courier costs
- Production and availability synced with the website
They come back
Direct customers and seasons
- Subscriptions and recurring boxes on the right products
- Email and WhatsApp on new batches and gifts
- A calendar for peak seasons and for the quiet months
Every phase is measured: organic visits, direct orders, average order value, shipping cost per order, repeat purchases. If a phase isn't delivering numbers, we act there, not everywhere.
Shopify Partner
Certified partnership
We're a Shopify Partner
We build and manage Shopify stores as a certified partner: access to agency tools, development environments, priority support and early updates on new features before they reach everyone else. This very website runs on Shopify, so we use what we recommend before anyone else.
- Custom themes, not off-the-shelf templates
- Migrations without losing rankings
- B2B, multi-store and multi-currency
- Your team stays independent
Brands that have already put us to the test
Figures measured through platform connectors (Google, Meta, ecommerce platform), not promises. The next case study on this page could be your workshop.
Food ecommerce · spices and salts
Bembo
A complete store redesign in one week, with structure, catalog and customer acquisition redesigned together. Then a year of continuous work on product pages, content and campaigns.
7days for the redesign
+251%orders year over year
+188%revenue year over year
Content · food
L'Ambrogio Milano
A photo shoot built around the catalog and the formats the website and social channels really need, with material that can be reused for months.
1day of shooting
50shots delivered
10days from brief to delivery
Gourmet ecommerce · Longino group
Shoplongino
The group's own store, where we test on ourselves what we recommend to clients: structure, SEO, content and levers on order value.
+300%organic traffic
-50%ad spend (approximately)
+20%average order value
How we work
Four steps, always in the same order
1 · Week one
Assessment
We review your store, catalog, shipping, SEO, social media and sales data. We hand you the three things that really matter.
2 · One call
Priorities
Together we decide what to do, what not to do and in what order. With budget, timing and what you need to have ready.
3 · 6 to 10 weeks
Execution
Store, product pages, packaging and contact capture go live together. We train you to manage products and availability yourselves.
4 · Every month
Measurement
Direct orders, average order value, shipping cost, repeat purchases, margin by product. A report you can read in five minutes.
Where to start
We always begin with the food ecommerce assessment. Then we choose the engagement format that fits your workshop, not the biggest package.
Step 1
Food ecommerce assessment
- Review of store, catalog, shipping, SEO and social media
- The three priorities with their expected impact on direct orders
- A 30-minute call to discuss it
Step 2 · The typical project
Store, catalog and fresh-food shipping
- Custom, mobile-first ecommerce with well-organized variants
- Packaging, thresholds and bundles that cover courier costs
- SEO, product pages and contact capture
- Training for your team
Step 3
Ongoing management
- Content and social media focused on orders
- Email, boxes and subscriptions for your direct customers
- Campaigns for peak seasons
- Monthly report
Selling food online: the questions every producer asks us
Short answers. For the long ones, there's the assessment.
How much does ecommerce for an artisan food producer cost?
It depends on three things: how many products and variants the catalog has to handle, whether you also need to ship fresh products, and whether you want ongoing management. The food ecommerce assessment is designed to give you an exact figure before you decide.
How long does it take?
A typical project goes live six to ten weeks after the priorities call, provided that photos, product sheets, weights and account access arrive on time. If a fresh-shipping test is needed, we plan it before launch, not after.
What do you need to sell food online?
Compliant labeling, with allergens, batch numbers and best-before dates clearly shown online too, and for fresh products a process that maintains the cold chain from your workshop to the courier. We set up the website and processes together with you and your HACCP or labeling consultant, without claiming expertise we don't have.
Which platform do you build on?
In most cases Shopify, because it handles variants, shipping and subscriptions with predictable maintenance costs. If you already have a platform that works, we don't switch it out of habit: first we look at what it costs you to keep it.
Do I have to start over from scratch?
Almost never. Often the website can be saved and the problem lies elsewhere: the catalog, photos, shipping or speed. The assessment tells you what to keep, what to fix and what to rebuild, in that order.
Who manages the project?
A single point of contact from the initial analysis to the month after launch, backed by the specialists you need: development, content, SEO. You're never passed between departments, and you always speak with someone who knows your catalog.
Read this before you call us
If you'd rather understand first and talk later, these articles are the place to start.
Food ecommerce assessment
Tell us where you are. We'll tell you where to start.
Within 48 hours you receive a document with the three priorities for your direct channel and a proposed call to discuss them. No barrage of sales calls, no commitment.
- Review of store, catalog, shipping, SEO and social media
- Three priorities, with the expected impact on direct orders and margin
- If a project is needed, a clear quote. If it isn't, we'll tell you.