The catalog is lifted straight from the management system: codes, net weights, no explanation.
Customers don't understand what they're buying, so they pick the product they already know.
Shopify Partner · food, wine and hospitality
A Shopify partner agency for food and wine. Shopify is the right platform, almost always.
We are a Shopify Partner and we build stores for wineries, artisan producers, restaurants and gourmet brands. But before we sell you one, we look at your numbers: if Shopify isn't the right choice for your catalog, we'll tell you, because we know the other side too.
L&C
We were born inside Longino & Cardenal, which was selling food online long before it was fashionable. We run the group's ecommerce every day: we made our platform decisions on our own business before we ever made them on yours.
Shopify Partner
Certified partnership
We are a Shopify Partner
We build and manage Shopify stores as a certified partner: access to agency tools, development environments, priority support and updates on new features before they reach everyone else. This website runs on Shopify too, so we use what we recommend to you ourselves.
- Custom themes, not off-the-shelf templates
- Migrations without losing rankings
- B2B, multi-store and multi-currency
- Your team stays independent
Five reasons a food ecommerce store underperforms
It's almost never the platform. It's that nobody set it up with food selling in mind.
Shipping costs half the cart value, and customers only find out at checkout.
It's the leading cause of cart abandonment in food ecommerce, ahead of price.
You manage fresh products by hand, with phone calls and Excel sheets.
Every mistake means wasted stock, and every order costs time that isn't built into the price.
Trade customers order via WhatsApp because the website has no dedicated price lists.
The channel that drives your margin is the only one left without proper tools.
Every change goes through an agency, costs money and takes two weeks.
You stop updating the website, and a static catalog stops selling.
Why Shopify
What Shopify really solves for food and beverage brands
Not a feature list: the four things that, in food, make the difference between a store that sells and one that just sits there.
Speed
Live in weeks, not months
Infrastructure, security, payments and updates are handled by Shopify. Your budget goes into catalog and content, not server maintenance.
Independence
You update it yourselves, without calling us
Products, prices, availability, pages and promotions can be changed in two minutes. We train your team so the website stays alive even when we're not around.
Ecosystem
Apps built for food logistics
Refrigerated shipping, delivery slots, subscriptions, gift cards, wine clubs, e-invoicing: almost everything already exists and integrates.
B2B
One store for B2C and B2B
Dedicated price lists, deferred payments and quick ordering for restaurants, all within the same catalog, with no need to maintain two separate websites.
Honesty
When Shopify isn't the right choice
We tell you up front, not once the project is underway. These are the three cases where we recommend a different route, even when the opposite would be easier for us.
Catalog
Huge, highly structured catalogs
Tens of thousands of SKUs with deep hierarchies and complex pricing rules by customer and market: here a platform like Adobe Commerce holds up better. We use it every day, so we know what we're talking about.
Processes
Highly specific business logic
If the way you sell is unlike anyone else's, on Shopify you end up fighting the platform with apps and patches. Better to know before you sign.
Timing
When the website isn't the problem
Sometimes the store works fine and the issue is traffic, margin or product range. Rebuilding the platform would mean spending well to fix the wrong thing.
What we do on Shopify for food and beverage brands
Four stages, depending on where you are. You don't need all of them, and you don't need them in the same quarter.
Migrate
From your old platform
- URL mapping and redirects so you keep your rankings
- Migration of catalog, customers and order history
- Categories and filters rebuilt, not copied and pasted
Build
Custom theme and catalog
- A theme built around you, not an off-the-shelf template
- Product pages that explain why it costs what it costs
- Checkout, shipping and fresh-food delivery slots
Grow
Traffic and conversion
- Technical SEO and content inside the store
- Google Shopping and a well-maintained product feed
- Email, automation and cart recovery
Manage
Maintenance and development
- Updates, apps and integrations with management and logistics systems
- Training for your team, always included
- A monthly report on orders, conversion and average order value
Every stage has a number that measures it: rankings retained after migration, load time, conversion rate, repeat orders. If a stage isn't delivering, that's where we step in.
A Shopify case study, with honest context
We'd rather show you a real project and tell you clearly what runs on something else, instead of passing off our whole portfolio as Shopify.
Ecommerce · spices
Bembo
Spices and salts from around the world. A complete Shopify redesign with structure, catalog and acquisition reworked together: seven days from the old website to the new one, and growth that continued all year.
7days for the redesign
+251%orders year over year
+188%revenue year over year
This website
Longino Digital Factory
The website you're reading is a Shopify store with a theme we built from scratch: editable sections, service pages, blog and forms, with no paid apps. It's the most direct way to show you what we can do.
Read the case study →The other side
Adobe Commerce within the group
The B2C ecommerce store and the B2B portal of Longino & Cardenal run on Adobe Commerce, with large catalogs and customer-specific price lists. We manage them every day: that's how we know when Shopify is enough and when it isn't.
Read the case study →Where to start
First the check, which is free. Then we choose based on where you are, not on the biggest package.
Step 1
Ecommerce check
- A review of platform, catalog, speed and conversion
- What to keep, what to fix, what to rebuild
- Whether Shopify is the right route, and why
- A 30-minute call to walk through it
FreeNo commitment. Still useful if you decide to stay where you are.
Step 2 · The typical project
New store or migration
- Custom theme and catalog architecture
- Migration with redirects and rankings retained
- Shipping, payments, fresh food and B2B if needed
- Training and documentation for your team
Custom quoteDepends on how many SKUs you have and how much material is already ready.
Step 3
Management and growth
- Maintenance, apps and integrations
- SEO, content and product feed
- Email, automation and campaigns
- A monthly report on orders and conversion
MonthlyFormat agreed together after launch.
Questions brands ask us about Shopify before deciding
Short answers. For the long ones, there's the check.
What does being a Shopify Partner actually mean?
It means we work with tools reserved for agencies: development environments separate from the live store, management of client stores from a single dashboard, a dedicated support channel and early access to new platform features. For you, that translates into two practical things: changes are tested before they go live, and when something breaks, you're not left opening a ticket on your own.
How much does a Shopify ecommerce store cost?
It depends on three variables: how many SKUs your catalog has, how much material you already have ready in terms of photos, copy and product pages, and whether you need B2B or multiple languages. The free check is designed precisely to give you an exact figure before you commit. On top of the project there's the Shopify subscription, which you pay directly.
Will I lose my rankings if I migrate?
Not if the migration is done properly. The work lies in mapping old URLs to new ones and setting up permanent redirects, before launch, not after. Some settling in the first few weeks is normal; then rankings return to previous levels and usually climb, because the new structure is cleaner.
Can I sell fresh or perishable products?
Yes, and it's one of the areas where we add the most value. Delivery slots, blocked shipping days, refrigerated packaging, weekend risk warnings: these need to be set up once and set up properly, otherwise every order turns into a phone call.
What about trade customers, restaurants and retailers?
They're managed in the same store with reserved price lists, tiered pricing, quick ordering and deferred payment. You avoid maintaining two separate websites and, above all, you stop B2B orders from running through WhatsApp.
What happens if I switch agencies tomorrow?
The store is in your name and stays yours, along with everything in it. The theme is standard, documented code, not a black box only we can open. It's a deliberate choice: we'd rather you stay because it's worth your while.
Before you call us, read this
If you'd rather understand first and talk later.
Free ecommerce check
We'll tell you if you need Shopify. Even when the answer is no.
We review your platform, catalog, speed and conversion and send you three priorities with their expected impact. Within 48 hours, with no commitment.
- A review of your current platform and what it's costing you
- Three priorities, with the expected impact on orders and conversion
- If you need a project, a clear quote. If you don't, we'll tell you.