The Italian digital factory for food & wine

Food and beverage marketing agency in Italy. Your digital presence isn't a shop window, it's a system that sells.

Strategy, ecommerce, SEO, advertising, social and email for restaurants, wineries and food producers: designed together, measured every month, with one team and one direction.

Get your free digital assessmentSee the case studies
L&C

We were born inside Longino & Cardenal, which for more than thirty years has been sourcing and delivering ingredients to chefs and restaurants across Italy. We don't study food from the outside: we work inside it every day.

Fotografa food che compone la scena di uno shooting con reflex e ingredienti freschi

Some of the brands we work with

Laboratorio Cannavacciuolo Laboratorio CannavacciuoloAdvertising and emailRistorante Da Alice Ristorante Da AliceEnd-to-end digital directionCipriani Group Cipriani GroupFunnels and ecommerce
Luigi Guffanti 1876 Luigi Guffanti 1876Cheese affineur
Pastificio Benedetto Cavalieri Pastificio Benedetto CavalieriArtisan pasta, ecommerce
Vinodoo VinodooSEO and wine ecommerce
Don Gambero Don Gambero
L'Ambrogio Milano L'Ambrogio MilanoPhoto and video content

What we do

Six disciplines, one direction

Every service works on its own. Together, under one direction, they work better and cost less than four uncoordinated vendors.

A front-of-house expert inside your online store
New

AI shopping assistant

A front-of-house expert inside your online store

It knows your catalog product by product, suggests pairings and gifts, and answers questions on shipping and storage. It works only on your data and never makes anything up.

  • Installs with a single tag, without touching your site
  • Gets better every night from the day's feedback
  • From 49 euros a month, with a free demo
Meet the assistant
Shopify stores built to sell food, not generic products

Websites and ecommerce

Shopify stores built to sell food, not generic products

We are a Shopify Partner. We build stores for wineries, producers and restaurants that bring catalog, fresh-food shipping and margins together.

  • A custom theme, not an off-the-shelf template
  • Migrations without losing your rankings
  • B2B with dedicated price lists in the same store
How we work on Shopify
Campaigns judged on margin, not impressions

Advertising

Campaigns judged on margin, not impressions

We are a Google Partner. Google Ads, Shopping and Meta built around your real margin, with tracking fixed before budgets go up.

  • A well-kept product feed, which in food drives half the result
  • Creatives produced in-house, photo and video included
  • A monthly report with your cost per order
See how we work
Rankings that stay even when you switch off the ads

SEO and visibility

Rankings that stay even when you switch off the ads

Technical SEO, content and product pages written for the people searching. Plus visibility in AI search engines, where buying decisions are now being made.

  • The searches that bring orders, not just curious visitors
  • Local SEO for restaurants and wineries open to visitors
  • First movement within eight to twelve weeks
Explore food and beverage SEO
Images that live up to what you sell

Content, photo and video

Images that live up to what you sell

Shoots in the dining room, in the kitchen and in the vineyard, plus video and vertical formats. Delivered ready-cut for your website, product pages, social and campaigns.

  • An in-house crew, not rotating freelancers
  • A reusable library for the whole season
  • From brief to delivery in ten days
See our work

Brands that have already put us to the test

Restaurant · fine dining

Ristorante Da Alice

Content, website and online bookings, Google Business Profile, social, advertising and email: communication that was already well crafted, made measurable in four months.

100+online bookings in 4 months
600+calls from the Google Business Profile
x2.6social reach in one month
Read the case study →

Luxury food · online shop

Laboratorio Cannavacciuolo

Advertising, funnels and email for the Chef's online shop, brought under one direction and read in a single report.

x9ROAS on Google Ads and Meta
+20%revenue year over year
x2revenue from the email channel
Read the case study →

Luxury F&B · ecommerce

Cipriani Food

Funnels, email and advertising aligned with the product calendar. The partnership began in April 2026, and the first full quarter grew across the board.

+27%orders in the quarter (May to July, year over year)
+16%revenue in the quarter (year over year)
x3leads acquired in the record month
Read the case study →

One system, four moments

We don't sell channels in silos. We design the journey that takes a customer from search to purchase, and from purchase back again.

They find you

SEO, local and AI visibility

  • Google rankings for the searches that matter
  • Google Business Profile and local presence
  • Content that AI engines can cite

They choose you

Website, ecommerce and content

  • Fast, clear websites and Shopify stores
  • Photos, video and copy that sell
  • Product and category pages that convince

They buy

Advertising and conversion

  • Google Ads and Shopping that protect your margin
  • Meta Ads with tailor-made creatives
  • Solid tracking before scaling

They come back

Email, CRM and repeat purchase

  • Email flows and newsletters
  • A customer database you own
  • Clubs, subscriptions and recurring revenue

Every stage is measured. If one stage isn't delivering numbers, that's where we step in, not everywhere.

Why one team, one direction

One team, one point of contact, one report.

No more back and forth between the social agency, the SEO agency and the web developer: strategy, content, campaigns and data live in one place and talk to each other.

How we work
1 point of contact, from the first day to the last
6 disciplines under one roof
1 report a month, read in five minutes
30+ years inside the food industry, with Longino & Cardenal

Who we work with

We speak the language of your trade

A dedicated page for each type of business, with the real challenges and the case studies from your sector.

Restaurants

Restaurants, trattorias, pizzerias

Direct online bookings instead of phone only, a well-kept Google Business Profile, an easy-to-read menu and guests who come back.

Restaurant websites and bookings →

Wineries

Wineries and wine producers

Sell wine online without discounting your brand: ecommerce, wine club and export channel.

Winery ecommerce →

Producers

Pasta makers, dairies, olive oil mills

From your workshop to the end customer: catalog, shipping and margins that hold up.

Ecommerce for artisan producers →

How we work

First we understand, then we choose, then we build, then we measure

1 · Assessment

First, we look

We look at your digital presence the way a customer sees it. We tell you what already works and the three things that truly matter.

2 · Priorities

Then we choose together

We decide what to do, what not to do and in what order, with a clear budget and timeline before we start.

3 · Execution

Then we build

We build it and take it live. The team stays the same from the first day to the last, with no handoffs along the way.

4 · Measurement

Then we measure

One monthly report you can read in five minutes, telling you where to act the following month.

Insights

Guides, comparisons and costs of digital marketing in food & wine.

3 marketing tips to increase your brand's visibilityGuida

3 Marketing Tips to Increase Visibility for Your Food Brand

8 min read Tailored digital strategies for food & beverage brandsFood & Beverage

How We Build a Tailored Food and Beverage Digital Strategy for Every Brand

3 min read Marketing consulting to help your business growGuida

Marketing Consulting for Your Business: What It Is and Why It Pays

5 min read

All insights →

Free digital assessment

Tell us where you are. We'll tell you where to start.

Within 48 hours you'll receive a document with the three priorities for your digital presence and a proposed call to discuss them. No barrage of sales calls, no commitment.

  • A review of your website, Google Business Profile, social channels and data
  • Three priorities, with the expected impact of each
  • If you need a project, a clear quote. If you don't, we'll tell you.

By submitting, you accept our privacy policy. We only use your data to reply to you.