Month 1
A one-day photo and video shoot in the dining room and the kitchen. It produced the library of photos and vertical clips that fueled everything else, with no need to call the photographer back every month.
Case study · Ristorante Da Alice
Restaurant marketing that was already well crafted, made scalable and measurable.
Da Alice is a project launched two years ago by a well-known family of restaurateurs. The goal was to sharpen the focus of its communication, showcase the team's expertise as well, and bring more traffic to the website and social channels, and with it more bookings. In the first four months the numbers moved, and the work continues.
The numbers
The first 4 months
The engagement is still active and work on the project continues.
100+
confirmed online bookings in 4 months
600+
calls from the Google Business Profile
x2.6
social reach in one month
+30%
website sessions in one month
The starting point
A family of restaurateurs, a project ready to grow
Da Alice is a project launched two years ago by a well-known family of restaurateurs. A clear identity, a beautifully run dining room, a cuisine people remember. The communication was already in place too: active social profiles, a website, a well-maintained Google Business Profile.
The goal was to take it one step further: sharpen the focus of the communication, tell the story not only of the dishes but also of the team's expertise, and bring more traffic to the website and social channels, leading in turn to more bookings.
So the work was not about rebuilding. It was about sharpening the focus and building a system that can grow: content that lives up to the cuisine, a simple booking experience and numbers reviewed every month.
The work
What we did, month by month
No revolution. One piece at a time, in the order that made a difference.
Months 1 and 2
A refreshed website with two-click online booking, and an optimized Google Business Profile: professional photos, opening hours, an updated menu and review requests to guests.
Months 2 and 3
A more consistent social media editorial plan, drawing on content already in the library, and the first local campaigns on Google and Meta within the radius that makes sense for fine dining.
Months 3 and 4
Emails to guests who had already booked, and a monthly report with the real numbers: how many bookings, how many calls, and what each one cost.
Behind the scenes
The shoot day
Shots from a single day, then used on the website, on the Google Business Profile and as the basis for the month's social content.
Transparency
How we read these numbers
Bookings are those confirmed by the booking system between April and July 2026, the first four months of an engagement that is still ongoing. Calls are those recorded by the Google Business Profile over the same period. The x2.6 in social reach compares July with June 2026.
More case studies
Different sectors, same method: one team, one direction, and numbers you can verify.
Luxury food · online store
Laboratorio Cannavacciuolo
Email, advertising, SEO and team training.
x9ROAS on Google Ads and Meta
x2revenue from the email channel
Luxury F&B · ecommerce
Cipriani Food
Email, SEO and advertising across Europe and the United States.
+27%orders in the quarter
+16%revenue in the quarter
Let's talk
Already have a solid foundation and want it to deliver more?
Tell us what you are already doing, no preparation needed. Within 48 hours you will receive a written digital assessment with the first three things to focus on, and why in that order.
- We look at your website, Google Business Profile, social media and reviews through your eyes and ours
- We tell you what is already working before what can be improved
- No barrage of sales calls: if the timing is not right, just tell us and that is the end of it