Almost all your revenue flows through three distributors and two marketplaces.
Someone else decides the price, the customer and the pace of orders.
Ecommerce for wineries
Winery ecommerce doesn't mean selling your brand short. It means no longer depending on others.
We build ecommerce for wineries, estates, consortia and producing wine shops that want to sell direct, at the price they set. Vintages, availability, alcohol shipping and export inside a single system, not five Excel files.
L&C
We were born inside Longino & Cardenal, which for over thirty years has been sourcing and delivering rare ingredients to chefs and restaurants across Italy. We know wine, the wine list and the people who build it from the table side, long before the marketing side.
Your winery★★★★★ Official shop · Current vintages · Tracked shipping
Buy
Generalist marketplace★★★★☆ 4.3 (2,140) · Same wine, slashed price
View
Winery with a brochure website★★★★☆ 4.1 (17) · No cart, PDF price list
Contact
This is how people searching for your wine online see you. In twenty seconds, on their phone.
If two of these sound familiar, the problem isn't your wine. It's the channel.
These are the five signs we see most often when we open up a winery's digital presence. None is serious on its own. Together, they cost you margin on every bottle.
Your website tells the family story, but nothing can be bought.
Visitors who arrive ready to buy leave and order the same bottle from someone else.
Shipping alcohol is complicated, so it's been put off for three years.
Every month of delay is a month of direct orders handed to whoever does have a cart.
Vintages change, availability changes too, and your website is stuck two years ago.
You sell bottles you don't have and hide the ones you need to move.
The club was announced, then stalled after the first shipment.
What's left is an unused list and loyal customers who don't buy again.
Self-assessment
Seven questions. One minute. Your direct channel score, right now.
Answer honestly: nobody sees it but you. If you like, send us your result and your wine ecommerce assessment starts right here.
Can someone buy a bottle from your website right now, without sending an email?
Cart, payment, order confirmation.Do the vintages and availability on your website match what's in the cellar?
Check your sold-out labels too.Do you ship nationwide by courier, with glass-safe packaging and set costs?
Cost calculated by number of bottles, not guesswork.Do you also sell outside Italy, with excise duties and paperwork in order?
Even if only within the European Union.Do you have a list of end customers you can contact whenever you want?
Not followers: those belong to Instagram.Do you know how many bottles your website sells each month, and at what margin?
A number, not a feeling.Do first-time buyers get a reason to come back within three months?
Wine club, new vintages, allocations, verticals.What we build to help your winery sell wine online
Ecommerce is the centerpiece, not the only piece. We design it together with everything that takes a person from searching for a wine to the bottle at their door, and from the first bottle to the second.
They find you
Wine SEO and content
- Rankings by grape variety, appellation and vintage
- Wine pages written for searchers, not for the price list
- Social media and content that lead to the cart, not just likes
They choose you
Winery website design that upholds your positioning
- Photos, tech sheets, pairings and bottle formats
- Protected pricing, no racing marketplaces to the bottom
- Shopify or the right platform for you, fast on mobile
They buy
Cart, shipping and compliance
- Alcohol shipping with proper packaging and set costs
- Age verification, invoicing, excise duties and export
- Vintages and availability synced with your warehouse
They come back
Wine club and direct customers
- Subscriptions and allocations on new vintages
- Email and WhatsApp on harvests, events and verticals
- Winery visits that become contacts in your database
Every phase is measured: organic visits, direct orders, average order value, club members, repeat purchases. If a phase isn't delivering numbers, we act there, not everywhere.
Shopify Partner
Certified partnership
We're a Shopify Partner
We build and manage Shopify stores as a certified partner: access to agency tools, development environments, priority support and early updates on new features before they reach everyone else. This very website runs on Shopify, so we use what we recommend before anyone else.
- Custom themes, not off-the-shelf templates
- Migrations without losing rankings
- B2B, multi-store and multi-currency
- Your team stays independent
Brands that have already put us to the test
Figures measured through platform connectors (Google, Meta, ecommerce platform), not promises. The next case study on this page could be your winery.
Winery · social and content
Masciarelli Tenute Agricole
An editorial plan and formats built around the wine and the people who drink it, not around the calendar. The profile went from a simple presence to a channel that brings in a new audience every month.
x2follower growth
x3engagement
400Kaverage reach
Online wine sales · SEO
Vinodoo
Catalog structure, content and rankings reworked together, to get found for grape varieties, appellations and buying occasions.
x15ranking organic keywords
130K+organic visits in 16 months
Food ecommerce · spices and salts
Bembo
A complete store redesign in one week, with structure, catalog and customer acquisition redesigned together. Then a year of continuous work on the numbers.
7days for the redesign
+251%orders year over year
+188%revenue year over year
How we work
Four steps, always in the same order
1 · Week one
Assessment
We review your store, catalog, shipping, SEO, social media and sales data. We hand you the three things that really matter.
2 · One call
Priorities
Together we decide what to do, what not to do and in what order. With budget, timing and what you need to have ready.
3 · 6 to 10 weeks
Execution
Store, wine pages, shipping and contact capture go live together. We train you to manage vintages and availability yourselves.
4 · Every month
Measurement
Direct orders, average order value, club members, repeat purchases, margin by channel. A report you can read in five minutes.
Where to start
We always begin with the wine ecommerce assessment. Then we choose the engagement format that fits your winery, not the biggest package.
Step 1
Wine ecommerce assessment
- Review of store, catalog, shipping, SEO and social media
- The three priorities with their expected impact on direct orders
- A 30-minute call to discuss it
Step 2 · The typical project
Wine store, shipping and club
- Custom, mobile-first ecommerce with a catalog organized by vintage
- Alcohol shipping, age verification, invoicing and export
- SEO, wine pages and contact capture
- Training for your team
Step 3
Ongoing management
- Content and social media focused on orders
- Email and wine club for your direct customers
- Campaigns when they make sense, not by default
- Monthly report
Winery ecommerce: the questions every wine producer asks us
Short answers. For the long ones, there's the assessment.
How much does ecommerce for a winery cost?
It depends on three things: how many labels and vintages the catalog has to handle, whether you also need to ship outside Italy, and whether you want ongoing management. The wine ecommerce assessment is designed to give you an exact figure before you decide.
How long does it take?
A typical project goes live six to ten weeks after the priorities call, provided that photos, tech sheets, price lists and account access arrive on time. We load vintages and availability together with you, so they stay in your hands, not ours.
How does alcohol shipping work, including abroad?
Within Italy you need glass-safe packaging, a courier that accepts alcohol and costs calculated by weight and bottle format. Outside Italy, excise duties, paperwork and limits vary by country. We set up the website and processes together with you and your tax or customs advisor, without claiming expertise we don't have.
Which platform do you build on?
In most cases Shopify, because it handles catalog, shipping and international markets with predictable maintenance costs. If you already have a platform that works, we don't switch it out of habit: first we look at what it costs you to keep it.
Do I have to start over from scratch?
Almost never. Often the website can be saved and the problem lies elsewhere: the catalog, product pages, shipping or speed. The assessment tells you what to keep, what to fix and what to rebuild, in that order.
Who manages the project?
A single point of contact from the initial analysis to the month after launch, backed by the specialists you need: development, content, SEO. You're never passed between departments, and you always speak with someone who knows your catalog.
Read this before you call us
If you'd rather understand first and talk later, these articles are the place to start.
Wine ecommerce assessment
Tell us where you are. We'll tell you where to start.
Within 48 hours you receive a document with the three priorities for your direct channel and a proposed call to discuss them. No barrage of sales calls, no commitment.
- Review of store, catalog, shipping, SEO and social media
- Three priorities, with the expected impact on direct orders and margin
- If a project is needed, a clear quote. If it isn't, we'll tell you.