1988
Longino & Cardenal
A benchmark for fine dining, built on constant scouting of rare and precious foods guided by excellence and innovation. Thirty years spent inside kitchens, not in front of a slide deck.
Values & mission
Food storytellers. Food is culture, and culture is meant to be shared.
Longino Digital Factory is the digital arm of Longino & Cardenal. We bring to digital the same care that, for more than thirty years, has gone into selecting and delivering rare and precious foods to fine dining.
L&C
We're not an agency that discovered food. We're a food company that built its digital expertise from the inside, and now puts it to work for others.
Where we come from
Three milestones, one story
We weren't born as an agency. We started as the in-house team of a company that sells food, and that changes everything: whatever we recommend, we've done on ourselves first.
2020
Shoplongino
The digital channel through which Longino & Cardenal sells online in Italy and abroad, in Hong Kong and Dubai, to chefs and consumers alike. This is where we learned, making mistakes with our own money, what really works in online food.
2024
Longino Digital Factory
The heart of the group's digital transformation: we make the most of its existing digital assets and create new ones, and from here we offer the same work to outstanding restaurants, wineries and producers.
Vision
Why food needs a different kind of marketing
Three beliefs behind every project we take on.
01
The food world is different
It has its own specifics, calls for a richer story and is driven by emotion and the senses. A product you eat doesn't sell like a product you use.
02
Generalist marketing doesn't work
Here you have to think outside the box and immerse yourself in each business to tell its story online effectively. One-size-fits-all frameworks only produce anonymous projects.
03
Our method
Set a vision, understand the context and the resources available, and identify the right levers to reach the right audience and build a relationship that lasts.
Method
How we step into a project
We gather your assets, stories, values and expectations, and reshape them into new resources that drive traffic, engagement and awareness, with a tailored mix of tools and channels built to last.
Step 01
We listen. The stories, values and expectations of the people in front of us come before we even look at the data. If we don't understand why a product exists, we can't tell its story.
Step 02
We reorganize. Photos, copy, catalogs, contacts, channels: the material is almost always already there, just poorly arranged. First we put what exists in order, then we invest in what's missing.
Step 03
We build. Engaging, measurable communication tools, chosen to fit the context rather than a price list, and sustainable with the company's real resources.
Added value
A mix you won't find elsewhere
The difference isn't knowing digital. It's knowing digital while truly understanding what you're talking about when you talk about food.
Mix
Skills in synergy
A team whose digital and product expertise work together, not one after the other. That's what lets us build the right story and then use digital tools to their full potential.
Product
Product expertise
Storytelling and the ability to create value depend on knowledge and passion that become real expertise: supply chains, seasonality, storage, pairings, the right price.
Digital
Digital expertise
People with over a decade of experience in digital projects, able to judge which levers to pull based on the context and the story to be built, without applying the same recipe to everyone.
Why us
Why Longino Digital Factory
The three reasons we keep hearing from the brands that have already worked with us.
Expertise
Specialists in digital food
Our team's know-how is focused on everything digital in food, with a mid-to-premium positioning: the right setup for agile consulting to small and mid-sized businesses of excellence, without the overhead and costs of a large agency.
Scalability
Services already put to the test
Launching the group's ecommerce platform, both B2B and B2C, let us test and refine techniques and strategies in very different settings: storytelling, social, marketing automation and organic traffic optimization.
Guarantee
We've already done it for ourselves
Choosing LDF means relying on people who built an ecommerce and storytelling project from scratch for hundreds of different products, and who therefore know how to guide you toward the best way to present yourself online.
Our mission
Building bridges
We believe food is more than a product: it is culture, history, the expression of a community and a place. Our mission is to build bridges between those who produce and those who consume, between the craftsmanship of tradition and the possibilities of digital.
In practical terms, this means three things. First: we don't take on projects we don't believe in, because a story that isn't backed by a genuine product shows straight away. Second: we work to make our clients independent, not dependent, which is why we always train the in-house team. Third: we measure everything and put it in writing, even when the numbers don't prove us right.
Every project we deliver aims to celebrate the authenticity of the products, making them the heroes of stories that create real connections. We're not interested in volume: we care that an Italian excellence is found, understood and chosen by the people who deserve it.
At a glance
Who you'll be working with
A small team, inside a group that has made food its business for more than thirty years.
Meet the people
1988
the year it all began, with Longino & Cardenal
3
markets served online: Italy, Hong Kong, Dubai
6
disciplines under one roof, with a single point of contact
1
report a month, read in five minutes
Talk to us
Let's tell your story together.
Tell us about your business, your product and the value it carries. Within 48 hours you'll receive a free, no-obligation assessment with the three priorities for your digital presence.
- A review of your website, organic search, social channels and data
- Three priorities with their expected impact
- If you need a project, a clear quote. If you don't, we'll tell you.