Email marketing
Automated flows built around each customer type, and an editorial plan organized and coordinated with the Laboratorio's marketing team, designed as a true nurturing tool rather than just a calendar of announcements.
Case study · Laboratorio Cannavacciuolo
A strong food brand, ecommerce channels that deliver more.
Laboratorio Cannavacciuolo asked us to optimize its email marketing and advertising. Along the way we fixed the main technical SEO issues, refined the site content and trained the in-house team, which now carries the work forward on its own. In the first five months, return on ad spend reached x9.
The numbers
The first 5 months
The engagement is still active and work on the project continues.
x9
ROAS on Google Ads and Meta
x2
revenue from the email channel
+20%
revenue year over year
The starting point
A clear brief: email and advertising
The online store already had brand awareness, traffic and a carefully curated catalog. The brief was clear: get more out of the two channels the Laboratorio was investing in, email and paid campaigns.
As we worked through the data to optimize them, a few areas of the site emerged that could hold results back: technical SEO issues, page copy due for an update, and some steps in the purchase journey that could be made simpler.
We tackled them together with the team, with one more goal in mind: to leave the skills in house, not just the results.
The work
How we approached it
First the two channels we were asked to improve, then everything they needed to perform better.
Advertising
Google Ads and Meta accounts structured by seasonality and product margin, with a strategy that has delivered steady growth over time.
Technical SEO and content
Fixes to the main technical issues and a review of the site content, from category pages to product pages.
Training and UX
SEO training for the in-house team and specific UX and UI recommendations, handed over before the team continued on its own.
Transparency
How we read these numbers
ROAS is calculated on revenue attributed to Google Ads and Meta in the first five months of the engagement, which is still ongoing. The doubling of email revenue and the +20% revenue growth are year-over-year comparisons for the same period.
More case studies
Different sectors, same method: one team, one direction, and numbers you can verify.
Restaurant · fine dining
Ristorante Da Alice
Content, website, bookings and local campaigns.
100+online bookings in 4 months
600+calls from the Google Business Profile
Luxury F&B · ecommerce
Cipriani Food
Email, SEO and advertising across Europe and the United States.
+27%orders in the quarter
+16%revenue in the quarter
Let's talk
Want your email and campaigns to deliver more?
Tell us how your campaigns, emails and website are set up today. Within 48 hours you will receive a written digital assessment with the first things to optimize.
- We review your ad accounts, email flows and website together
- We tell you what is already working before what can be improved
- If needed, we also train your team so it can carry on independently